On Wednesday last week I was in Manchester talking about the importance of video in marketing for the Social Media Academy, but this was before the below piece of genius from South Wales became an overnight YouTube sensation. This viral further highlights the importance of video in the marketing mix in 2010.

Video is great for a number of reasons:

- It adds personality to your brand

- It’s great for search: accurately tagged video content is 52 per cent more likely to appear on the front page of Google

- It helps you showcase your products and services to a global audience and enables other people to share that content, effectively doing your marketing for you.

- If done right – as the Newport viral demonstrates – it can lead to more local and national media coverage

It’s also as expensive as you choose to make it. For more, read our guide on how to use Internet video for business.