Planet Content is about as flexible as a tech PR agency could be. We’ve been there; we’ve done that – in-house, agency side, traditional media, new media, media relations, analyst relations. We’ve got a lot of the geographical bases covered, too. You’ll find us in London, Birmingham, Hertfordshire, Kent, the M4 corridor and the Solent. We’re virtual, so location really isn’t an issue for us as we work with international clients on both sides of the pond.
This is what we offer:
Analyst Relations: Industry analysts could be key advocates for your product or service. We can make sure you present the right content to the right analysts
Award Entries: Planet Content’s staff were responsible for many agency and client award wins while at Rainier PR. We aim to build on our tradition of drafting successful award entries
Campaign Strategy: PR is our main strength and we can identify the right long- and short-term strategy for you and execute it
Copywriting: Solid, compelling text is more important than ever. Your copy needs to please both readers and search engines. Planet Content includes former journalists and the author of the ‘Best Business Blog 2007’ (Communicators in Business), so copywriting is another of our core strengths
In-house Support: We are all over the south east of England and the Midlands. We can come in and help you develop your PR strategy on-site
In-agency Support: We’ve all got years of agency experience, working up to run our own firms. We can come into your agency to shore up knowledge or experience gaps, or to provide short-term cover
Media Relations: PR is our bread and butter. We enjoy fantastic contacts after years in the industry from all corners of trade and consumer tech titles
Media Training: Media training is crucial to your company. One slip-up in front of the press could be costly, so it’s best to know how to engage the press both in person, on screen, on air and over the phone
Messaging: Before you engage in any kind of PR, you need to know what you stand for. We can help you develop your messaging and use it as the lynchpin of your PR
Pitching Training: PR executives need to know how to pitch to journalists, who are more often than not indifferent and sometimes aggressive. Planet Content’s former journalists offer fantastic hands-on, practical pitching training to give your executives confidence
Podcasting: Does your company or clients use podcasts? If not, they’re a great way to communicate with, and educate, your market. We’ve been podcasting for four years and recently launched the RunMarketing podcast for marketers. If you’re thinking about creating and seeding podcasts, we can handle that for you
Product Launches: Your product is your business. We will plan and execute your launch PR strategy for you, doing our utmost to build the business case for your product with the people that matter
Social Media: Traditional PR and new media are merging. Luckily, Planet Content’s members have been at the forefront of this fast-evolving sector and run social media engagement, blogger relations and microblogging campaigns for clients. We also offer social media training for both PR agencies and their clients as a knowledge gap filler
Start-up Troubleshooting: You may not feel you want a full-service PR programme, but just want some guidance on how to get started. We can come into your company, draw up a strategy for you, create content, develop your messaging and train you up so that you’re equipped to do your own marketing


