Online PR and social media training agency Planet Content provides a number of free resources for organisations looking to create social media strategies. As online PR professionals we pride ourselves on practicing what we preach: creating engaging content, and seeding it on social networks and amongst social media influencers to create conversations and buzz.

Below you will find useful social media tips and expert insight on the key areas of online PR, but also make sure you set an RSS to our online PR blog, which covers analysis on key developments in social media marketing as they happen:

• Blogging for business and Blogger Relations: We cover off how to create insightful blog posts for business, how to seed that content, how to identify key bloggers in your industry and help create links and long-term relationships
• Content Marketing Strategies: Quality content is at the heart of social media marketing. We look at what makes good content and the channels where organisations should be seeding it
• Online video marketing: Video is HOT. YouTube receives nearly 500 million unique visitors a month and 400 tweets per minute include YouTube clips. Video content is engaging and great for search
• Podcasting for business: The spoken word is a powerful way to deliver a message and demonstrate thought leadership. Podcasts can help organisations reach new audiences, as well as educate and entertain the market
• Search engine optimisation (SEO) for business: SEO is crucial. If you’re not on page one of Google, Bing or Yahoo you’re nowhere! Every element of marketing from your content to your Web design needs to have SEO factored in
• Social media marketing best practice: Now that social media is mainstream organisations need to listen and engage with their customers and influencers in their field, as well as be able to manage their online reputation