Strategic Social Media Training
If you are a senior PR professional who really wants to understand the strategic nature of social media and how it can be deployed for your clients or organisation, we provide the perfect three-hour strategic social media training package.
Focussing solely on social media strategy, our social media trainer will come into your office, regardless of location in Europe, and cover the following strategic areas with you in our strategic social media training:
- The psychology of social: What makes people behave how they do online?
- The psychology of conversation
- Mapping social media within wider marketing mix (SEO/inbound, content marketing)
- Building online strategies
- Influencer relations
- Channel overview (Facebook, Twitter, Google+, Pinterest, LinkedIn etc.)
- Monitoring and measurement
- Team structures
- Upselling to clients and billing
The social media training course aims to demystify social media and put it into context alongside other marketing disciplines so that senior PR professionals can leave the course feeling empowered to talk authoritatively about the strategic relevance of social media to their business or clients.
If you feel you and/or your team could benefit, please contact us for more details
Strategic social media training: About the trainer
Social media trainer Chris Lee brings 14 years tech PR and journalism experience to his courses and has provided social media training services to more than 30 PR agencies in the UK, as well as well-known brands like VisitScotland and a leading NGO.
Unlike many social media trainers, Chris has led global blue chip campaigns, such as launching Philips’ male grooming engagement platform worldwide, and running Ubisoft’s UK blogger relations programme while Vice President of Digital at Ketchum sister agency, Emanate (London). His team at Rainier PR (now Speed Comms) won Best Business Blog from Communicators in Business way back in 2007, chiefly for its role in bringing in new business through engagement and high search engine ranking. He has also run PR programmes for Xerox, Virgin Media Business, Deutsche Telekom and a host of smaller brands.
Chris has been writing on social media for the University of Westminster’s New Media Knowledge website since 2008 and also ran a link building workshop at leading search marketing conference, BrightonSEO in April 2012.