SEO Training for PR
SEO Training for In-House PRs and PR Agencies
Does your PR agency or in-house PR team need training on search engine optimisation (SEO)? The SEO industry is valued at £500 million per year in the UK and – as Google and Bing’s continuing emphasis moves towards quality, relevance and “social signals” – search rankings are increasingly influenced by PR activity.
In a nutshell, PRs should own SEO and can prove their value to clients and in-house marketing heads alike. Planet Content offers expert-led, great value, three-hour SEO for PR introductory courses and we conduct them at your office. Contact us for more information.
SEO training for PRs essential to capitalise on evolving market
According to a recent PR and SEO survey we ran, 71 per cent of UK PR practitioners expect fee incomes from SEO services to rise in the next year, yet only 42 per cent could accurately identify inbound links as the most important signal in Google’s search algorithm. PR professionals need to fully understand the strategic and practical elements of SEO to fit it into their own or their client’s online marketing campaigns.
We understand that PR teams are pushed for time, so the Planet Content SEO Training for PR course is just three hours long and our SEO PR trainer comes to your office.
The SEO Training for PR course includes:
- SEO overview: the basics
- What determines search engine results?
- Basic considerations
- Looking at HTML
- Mapping SEO within PR and social media (link and social signal building)
- Tools for the job (free and paid for)
- Keyword identification
- Monitoring and measurement
- Case study: Searchmetrics
- Developing strategies
- Upselling to clients/reporting
Meet the SEO trainer
Our SEO training for PR course helps plug this knowledge gap and our SEO for PR trainer, Chris Lee, brings 14 years tech PR and journalism experience to his courses.
While there are many so-called social media “experts” out there, Chris has been at the coalface, having led global social media campaigns for Philips, directed blogger outreach programmes for Ubisoft, provided social media training to more than 30 PR companies and large brands such as VisitScotland. His team won Best Business Blog from Communicators in Business for Rainier PR (now Speed Comms) way back in 2007, largely for the high search ranking the site maintained thanks to its blog. He has also run a link building workshop at major search event, BrightonSEO.
If you recognise SEO knowledge gaps and feel that your PR team or agency could benefit from SEO training do please get in touch for a quote.