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Online PR freelancer versus Online PR agency

By Chris Lee On 13/03/2011 · Leave a Comment · In Blog
If you’re a small-to-medium sized company looking to widen your audience you may be undecided as to whether to hire a PR agency or an experienced freelance PR consultant. There are pros and cons to both, but as a tech PR freelancer who spent eight years within agencies I can tell you why I believe [...]
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Book Review: The Marketing Century

By Chris Lee On 07/03/2011 · Leave a Comment · In Blog
As a social media marketing blogger I was flattered to be approached by the Chartered Institute of Marketing (CIM) to review its forthcoming book “The Marketing Century”. Did you know that the CIM started out in 1911 as the “Sales Manager’s Association”? No, nor did I. But now it’s “CIM” and it boasts 41,000 members [...]
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RunMarketing moves to Planet Content

By Chris Lee On 04/03/2011 · Leave a Comment · In Blog
Some of you will be familiar with the RunMarketing.co.uk DIY online PR, social media and search engine marketing site for small businesses which I set up in late 2009. After much consideration – mostly time management, spam email issues and the fact that I’ve got a new blog to play with – I’ve had to [...]
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Introducing Online PR

By Chris Lee On 28/02/2011 · Leave a Comment · In Content marketing, Social media marketing
Public relations – or PR – is a key cog in any modern business. But with the continued growth of social media the very nature of PR is evolving rapidly away from the ‘traditional’ model of chiefly news dissemination to an environment where firms need to monitor and rapidly respond to what people are saying [...]
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How to formulate a social media strategy

By Chris Lee On 28/02/2011 · Leave a Comment · In Content marketing, Social media marketing
In my social media training classes I quite often get asked “which channels should we focus on?” and my altogether flaky answer is “that depends”. It depends entirely on what an organisation’s main business focus is and where your target audience is interacting. It’s at this point that you need to fight through the hype [...]
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Online PR and SEO go hand-in-hand

By Chris Lee On 28/02/2011 · Leave a Comment · In Content marketing, SEO
I read two great features which for me underline the importance of the PR department to the wider search engine optimisation (SEO) strategy of an organisation. First up, SEOMoz search legend Rand Fishkin shares his “best SEO secret” – and it’s all about creating links to your content from authoritative sources, such as media and [...]
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Card Shark

By Chris Lee On 28/02/2011 · 5 Comments · In Blog
I had a business card cull this week from those which I’d collected over the last year or so and thought I’d do some anecdotal research on ‘business card recall’: i.e. could I remember the owner. The result: 32: Yes, I could remember the owner of the business card and it was of use 27: [...]
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Free audio and content marketing seminar

By Chris Lee On 25/02/2011 · Leave a Comment · In Blog
If you are thinking about using audio and video content as part of your small business’ social media marketing strategy then I’d love you to join me for my FREE speech on the subject at New Media Knowledge’s Creative Futures programme. I’ve written and presented before on podcasting for business and using video marketing, and [...]
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Forming a content marketing and SEO strategy

By Chris Lee On 24/02/2011 · Leave a Comment · In Blog
There’s a reason I named my online PR and social media training company Planet Content: because the nature of online marketing puts the emphasis right there – on the content. What content you produce, where you seed it, where it’s shared, by whom, where, when and what readers do with it in turn defines the [...]
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How DIY SEO helped me

By Chris Lee On 23/02/2011 · Leave a Comment · In SEO
I have a tab open on my TweetDeck account for “SEO” – hundreds of new blogs each hour come rushing past. Snake oil aside, search marketing works, as I’m finding out today, and you can do it yourself. See the below graphic, a screen grab accurate as of 18:20 BST on 25 October 2010. It’s [...]
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  • About Planet Content Ltd

    We provide online PR services, content creation and blogging services, SEO copywriting services, social media consultancy, social media training, community management and social media insight.

    Contact us to learn how Planet Content could help you define your digital marketing:

    Tel: +44 (0)7833 781720
    Email: info@planetcontent.co.uk

  • Planet Content Ltd - social media and online PR consultants

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