Social proofing and the “numbers game”

07/04/2013 Posted by Chris Lee under Blog, Content marketing, Uncategorized
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Follow @CMRLee PR agencies and especially their clients are obsessed with numbers. Anyone remember AVE (Advertising Value Equivalent)? Exactly. Humans seem to need numbers to quantify validation and the best online players have exploited this brilliantly. Businesses should look at how they do this to increase the virality of their own content. Look at Mashable,…


Business Blogging Best Practice

12/03/2013 Blog, Blogging, Content marketing, SEO
Follow @CMRLee Business blogging works. Period. If you’ve tried and given up on business blogging, I implore you to try again. Good business blogging provides an opportunity to demonstrate thought leadership, rank highly in search engines, and generate new sales. I was in Bristol this week training on the subject of business blogging best practice.…

I repeat – get on Google+ ASAP!

06/03/2013 Blog
Follow @CMRLee It’s been a while since I last posted about why companies should be on Google+, but a recent tweet exchange drove me back to the subject. Put simply, Google+ matters for a number of reasons: SEO: Google – and Bing, for that matter – is very clear that social signals are increasingly part…

Confucianist content marketing

19/02/2013 Blog, Content marketing, Uncategorized
Follow @CMRLee I know, it sounds really pretentious and I’m not going to pretend to be any reader or disciple of Chinese philosopher Confucius, but I did stumble across a quote of his once which resonates with audiences when I train on strategic social media planning, and it is pertinent for content marketing: “When you…

HMV’s Twitter fail: Debating the consequences

04/02/2013 Blog
Follow @CMRLee Another day, another big brand social media #fail. Last week it was HMV, whose Twitter feed was briefly filled with an update on redundancies from a 21 year-old social media manager who had set the feed up in the first place as an intern two years previously (see tweets below pre-deletion). This highlights…

What BlackBerry should have said…

01/02/2013 Posted by Chris Lee under Blog, Public relations
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Follow @CMRLee Did everyone witness the BlackBerry launch this week? If not, check out the BBC Breakfast and BBC Radio Five Live interviews and prepare to cringe. Instead of talking about the BlackBerry 10 platform and its Z10 and Q10 handsets, a great deal of us are talking about the campaign around the launch. Gimmicks…

PR’s self-perpetuating cycle of bad practice

23/01/2013 Posted by Chris Lee under Blog, Public relations
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Follow @CMRLee I was inspired to write this post by a Twitter conversation I had with Econsultancy’s senior reporter David Moth. The crux of his issue – poor targeting by PR people – is the same root of all evil as those other myriad anti-flack rants from journalists we’ve seen for years and years: junior…

Singapore offers glimpse of mobile marketing future

07/01/2013 Posted by Chris Lee under Content marketing, Mobile Marketing
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Follow @CMRLee I recently wrote a feature for New Media Knowledge asking mobile marketing experts whether 2012 was finally the ‘Year of the Mobile’. While there was no clear agreement on that UK-centric question, one place where mobile truly leads and offers us a glimpse into the near future is Singapore. Singapore leads the world…

Revisiting the question of online influence

02/01/2013 Posted by Chris Lee under Social media marketing
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Follow @CMRLee I have acute déjà vu. I have just read about a firm targeting solely social media users with Klout scores of 60 and above as potential investors. This raises the whole question of social media and online influence once again, so I think it’s time I revisited it on this blog. I last…

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